Build with Customers (BwC) is an exclusive innovation program where Microsoft Purview CxE and Engineering partner with a select group of strategic, AI-forward enterprise customers from day one of product development.
Unlike the traditional preview model (where feedback comes late in the development cycle), BwC engages customers at the ideation and design stage, enabling them to design features in real time rather than only testing near release.
This shift delivers faster time-to-value and solutions more closely aligned to real-world needs, giving participants an early competitive advantage in deploying new AI-driven governance and security capabilities.
| Aspect | Standard Preview | Build with Customers (BwC) |
|---|---|---|
| Feature Access | Full value arrives only at GA | Immediate hands-on access and earlier value |
| Roadmap Influence | Feedback is typically shared late stage and may have limited impact | Customer scenarios and feedback directly inform feature priorities and design |
| Solution Fit | Features are designed to serve a broad range of customers | Capabilities are designed and validated with BwC customer environments from the beginning, well before GA |
| Recognition | Participation is generally low-visibility and largely behind the scenes | Recognized as a innovation partner from day one |
Purview BwC Program Overview & Benefits
Build with Customers (BwC) is an exclusive innovation program where Microsoft Engineering partners with a select group of strategic, AI-forward organizations to shape the next wave of data security, governance, and AI-driven capabilities.
Participants will play an active collaborative role, gaining the earliest visibility and direct influence of upcoming capabilities through early design sessions and rapid delivery.
Why are we coming to you:
- You are AI-first and reimagining core business processes with AI
- You operate at meaningful scale with our solution portfolio.
- You set the pace for your industry. Your influence reaches peers, partners and broader market narratives
Benefits for your organization:
- Faster adoption of AI-driven governance and security features because you are working directly with the engineering team building them.
- Lower development and deployment risk through continuous early validation in your environment, not months after release.
- Direct engagement with Engineering to build in your test environment and through your deployment in Production.
- A competitive advantage, with accelerated access to innovations well before the broader market.